Why join Best Western Hotels? We hope that after scrolling through the information we've put together, you'll be asking yourself, Why not?

We are the leading group of independently owned and managed hotels in the world! And as you’ve probably seen in our recent TV ad campaign we’re here, there and everywhere – with over 4000 unique hotels worldwide to our well-known name.

Staying true to each hotel’s independence is at the heart of everything we do, because we believe it leads to better service, warmer welcomes and bigger smiles all round.

Above all, it sets us apart from those ‘same old, same old’ chains.

Best Western Walworth Castle Hotel, Darlington

What’s in it for you?

When you join Best Western, your business will be transformed – but not compromised. Right from the off you’ll gain access to the largest hotel network in the world, and even more importantly, millions of customers both here in Great Britain and across the globe. We really will put you on the map!

What's in a name?

Well, according to Interbrand, "Brands are now the largest value creator within business, more than the tangible assets of the business and more than the other intangible assets". So, how a brand is seen by customers determines whether they keep coming back for more! We agree, which is why we invest oodles of cash (and a fair bit of time!) in the Best Western brand.

Our investment covers national television campaigns, huge online campaigns, an impressive website, national PR coverage, experiential road shows to find Britain's best personalities, trade press, direct mail and email campaigns, branded hotel items and social media, and much, much more besides.

‘Hotels with personality’…

...is our strap line, and it really does sum us up. That personality comes from the service, the people, the stunning views, the top notch nosh, the warm welcomes, the local knowledge, the local produce, the stories, the jokes and the hospitality. In fact, everything about us is crammed with personality – and we think you’d fit in perfectly!

Best Western Edinburgh Capital Hotel, Edinburgh

To join Best Western hotels simply call 01904 69 54 60 or email hotelmembership@bestwestern.co.uk or click here to contact us

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